Victoria Zelenko: Spearheading Lamoda.by’s Success in Belarus!
Victoria Zelenko: Pioneering Lamoda.by in Belarus
Victoria Zelenko, the General Director of Lamoda.by in Belarus, recently sat down with our magazine to share her journey, insights, and future plans. She discussed building a career in an international company, the unique traits of Belarusian customers, and what sets Lamoda apart.
From Finance to Fashion: Victoria’s Journey
Victoria’s story with Lamoda began in the summer of 2017. With a strong background in finance, she posted her resume on job platforms seeking a finance-related position. Lamoda was one of the companies that reached out to her. After a successful interview, she was offered the role of Financial Controller.
Victoria excelled in her role and was promoted to Deputy Director in April. Just three months later, she became the General Director of Lamoda in Belarus. Her rapid ascent is a testament to her dedication and the company’s commitment to nurturing talent.
The Secret to Lamoda’s Success
Lamoda’s rapid growth can be attributed to several key factors:
Convenience of Online Shopping
In today’s fast-paced world, online shopping offers a convenient solution for purchasing clothes and groceries. Lamoda provides a wide range of products, saving customers valuable time.
Advanced IT Infrastructure
Lamoda is more than just an online store; it’s a tech-driven company. Its high-quality technological infrastructure enables efficient operations, such as next-day delivery in Minsk and the Minsk region, and two-day delivery to other areas. Additionally, Lamoda has introduced a feature allowing users to search for products using photos, enhancing the shopping experience.
Quality Service
Lamoda’s success is also due to the coordinated efforts of all its departments, particularly its delivery service and fitting points. The company conducts regular training for employees and evaluates their performance to ensure top-notch customer service. Lamoda’s commitment to quality and customer satisfaction sets it apart in the industry.
Navigating the Belarusian Market
Working with the Belarusian audience presents unique challenges. For instance, the reaction to paid delivery differs from other countries. Belarusian consumers often expect free delivery, not considering the associated costs. Lamoda addressed this by offering free delivery, which significantly impacted its plans for opening new pickup points.
Career Growth at Lamoda
Lamoda offers excellent opportunities for career growth. Many employees have risen through the ranks, from sales representatives to managers and regional heads. The company’s commitment to nurturing talent is evident in its success stories.
Qualities for Success
As an international company, effective communication within the company and with partners is crucial. Lamoda’s office motto, “We are a team,” reflects its collaborative culture. Victoria highlights patience as a key quality, as working in an international company often involves navigating through discussions and compliance processes.
Future Goals and Perspectives
Looking ahead, Lamoda aims to expand and diversify its product range, provide a personalized approach to customers, improve its loyalty program, and introduce innovative services. The company is committed to moving forward and upward, with Victoria at the helm leading the charge.
Interview conducted by Tatyana Keizerova
