Personal Branding: Your Powerful Tool to Boost Income and Career Growth

You probably know who created the iPhone, but what about the creator of Samsung? Steve Jobs is one of the most vivid examples of a personal brand that has captured the hearts of millions. And it’s all because they had a big dream—to create a product that would change the lives of others. Do you dream of your name being associated with what you do? Julia Romanov, a personal branding expert and creator of the Academy of Women’s Development and Personal Branding, shares tips on how to make it happen.

Believe in Yourself and Set Goals

With five years of experience working with women, I am convinced that the most effective way to believe in yourself is to make a firm decision to achieve your goal. There are countless tools for this, and developing a personal brand is one of them. This is where I started when I had to start all over again after moving from Belarus to Poland. My clients also achieve their goals through this path.

Creating a growth strategy through personal branding allows you to realize your global goals years ahead. Whether you want to leave your job or stay, create your own business, or be an expert, a personal brand will help you achieve your goals, promote personal growth, and open any doors.

Personal Branding: A Tool for Success

I often hear the phrase, “I just want to develop a personal brand,” without understanding why it’s needed. A personal brand is not an end in itself but a tool that helps you start earning in a new direction or increase your income and scale your business. Just think about what can change in your life and business when you become recognizable and influential? How will you use it?

The secret is that the more global and large-scale the goal, the more it ignites not only you but also your audience. It’s interesting to watch you.

Overcoming Fears

At the initial stages of building a personal brand, everyone without exception faces the fear of judgment. We are afraid to write an article, go on stage, or conduct a live broadcast online. The paradox is that the more recognizable you become, the more confident you hold yourself. After all, you see the results of your work and the demand for your service.

For example, at first, a girl makes candles and bakes cakes for girlfriends and acquaintances. At first, she may be afraid to show it, like all of us, she asks herself, “What will they think of me?” Over time, thanks to the development of a personal brand, clients start turning to her, and she earns more. She receives an amount equal to her salary; it’s no longer just a hobby but a new permanent source of income.

Fear also goes away when we set intermediate goals and follow the intended strategy. Often, the main goal may seem unattainable, so intermediate ones are needed. It is they who help overcome fear and, leaving the comfort zone, begin step by step to go to your dream.

Know Your Worth

It so happened that women in our society tend to doubt themselves. The key to peace is to stop comparing yourself to others and focus on your achievements.

When we start developing a personal branding strategy for women, the first thing we do is a deep analysis of ourselves as a person: past experience, present results. For the success of a personal brand, you need to know your strengths, achievements, and realize your strength. What helped you achieve results throughout your life?

A personal brand strategy is not only the right actions to achieve a goal. It is also the core thanks to which women no longer look for an idol and a role model but become one themselves. And this combination of the right actions and knowledge of your strengths opens up wide opportunities for income growth and attracting new, high-status clients. Here are a few tips to help you avoid mistakes at the start.

Tips for Building a Successful Personal Brand

Define Your Goal
The most important advice is to figure out if you understand what a personal brand is. Many think that a personal brand is limited to a stylish design of a profile on Instagram. It’s enough to just hire an SMM specialist, and he will do all the work for you: attractive photos, interesting posts, and your personal brand is ready?

Unfortunately, it doesn’t work that way. A personal brand is first and foremost about personality, its development, and professional growth. At this stage, it’s important to ask yourself check questions: do I clearly understand my goal and why am I doing this? And content is the tip of the iceberg. Only by working through the foundation and building a strategy can you partially delegate communication.
Know Your Audience
Next, you need to determine the portrait of your target audience—who do I serve, for whom do I create content? Why do I need to share this information with these people? What value will they get from me?

This step will help adapt your communication and choose the right platforms to interact with the people you need. When you understand what your subscribers expect from you, you can create content that is truly valuable to them.
Choose the Right Platforms
Experts often make the mistake of thinking that the wider the audience, the better. For effective interaction with the target audience, it needs to be studied very well, knowing the nuances of media consumption. Where do they get information, where do they go, who do they read, consider an authority?

For example, in Poland, users prefer Facebook over Instagram, especially if we are talking about older people. Therefore, you need to choose the platform that your target audience uses.