Master the Viral ‘Chalet Girl’ Look with This No-Makeup Trick
Master the Viral ‘Chalet Girl’ Look with This No-Makeup Trick
Beauty trends like butter skin, watercolor makeup, and cherry-coded looks came and went in 2025. However, for the cozy season, the makeup world is embracing a timeless look: the fresh Alpine skin. This look is at the top of our wish lists for winter.
What is Alpine Skin?
Alpine skin is described as looking like a mix of snow and sun. Makeup artist Nic Chapman likens it to the light of sunrise reflecting on fresh powder. It’s lightly glistening, as if you’ve just finished an outdoor workout in crisp air. This mountain-inspired makeup creates a “just stepped off the slopes” appearance, with a shimmering, but never sparkling, rosy glow.
A New Take on a Viral Trend
Alpine skin is a fresh take on last year’s viral cold-girl makeup. Unlike the cold-girl look, which involved applying blush liberally all over the cheeks, Alpine skin focuses on simplicity. You don’t need a makeup bag full of foundation and bronzer. Just apply a light dusting of multi-dimensional powders and a brush of pink blush to achieve the chalet-girl look.
Achieving the Fresh-Faced Look
For the fresh-faced “I’ve just unclipped my snowboard” complexion, try sheer, barely-there bases. Jones Road’s ‘Miracle Balm’ in Au Naturel is a great option. It adds the tiniest hint of sheen without shimmer, unifying and brightening the face. After all, nobody wears a full face of makeup on a ski lift.
The easiest way to emulate Alpine skin is with a subtle dusting of pink blush on the tip of your nose and the tops of your brows. Apply it anywhere you’d naturally blush. To keep it natural, identify the color you naturally blush and find a blusher in the same shade for a “you, but better” hint of pink. No7’s Pro Artist Luxe ‘Powder Blush’ in Pink is a top choice for its silky formula, perfect for a natural, diffused flush.
Adding the Finishing Touches
Once your makeup is done, dust a powder shimmer over the top. This should be a multi-dimensional shimmer, rather than a sparkle. Guerlain’s ‘Météorites Light-Revealing Pearls of Powder’ in Pearly White is a go-to for an illuminated, pearlescent complexion. The Amber shade looks luminescent on darker skin tones.
For a 2025 twist on the classic style, add a frosty edge with cool-toned liners and icy glosses. This transforms the look from hitting the slopes to après-ski in the lodge. Consider using REM Beauty’s ‘At the Borderline Gel Eyeliner’ in Pixie and Babe, and Gucci’s ‘Beauty Éclat de Beauté Effet Lumière Gel Face Gloss’ for an extra touch of glamour.
For more beauty tips and trends, visit Hello! Magazine’s Beauty Section.
