Wigs Making a Comeback? Top Belarussian Stylist Sasha Kirinyuk Shares New Trends, Fashion Week Insights, and Hair Care Tips

How can you maintain voluminous hair in the fall, even when it’s raining outside? What hairstyles are trending right now? How does Fashion Week influence our perception of beauty, and how can you find your unique style? Together with Tresemme, a leader in hair fashion and a partner of Fashion Weeks, we decided to find answers to these and other pressing questions about hair beauty. Helping us in this endeavor is Belarus’s top stylist and founder of the Stilisto beauty studio, Sasha Kirinyuk.

Sasha Kirinyuk, Top Stylist of Belarus, Founder of Stilisto Beauty Studio

Can you choose hair care products to keep your hair always healthy and avoid restoration?

It’s impossible to create ideal conditions for your hair. No matter how well we take care of them, we still tie them up with rubber bands, use hairpins, break and pull them out during improper combing, subject them to heat from straighteners and blow dryers, and over dry them in the sun. Every day, there are numerous situations that damage our hair. So, restoration is necessary.

What is the essential hair care routine?

It’s crucial to trim split ends at least once every three months. Otherwise, their condition will worsen: they will tangle more, break off from the roots, and snap in the middle. You can use hot scissors for the trim, which seal the ends at high temperatures, helping them maintain their shape and split less.

It’s also essential to choose the right hair care products. This should be done with a specialist who can recommend what to choose based on your hair’s structure and condition. Those who simply try different cosmetics make a big mistake. Even high-quality cosmetics can be harmful if they are not suitable for your hair. On the other hand, correctly chosen affordable products can be very effective.

For example, if you have an oily scalp and dry ends, using cosmetics for oily hair can further deteriorate the condition of the ends. Only a professional can consider all the nuances and choose the right care.

The first essential care product is, of course, shampoo. It removes dirt from the hair and opens them up for conditioner or mask. These are the second essential step in care, making the hair elastic and shiny. Subsequent steps depend on the type of hair: colored, non-colored, oily, dry, mixed, with bleached strands. Each specific case requires its own measures.

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Instant results, like after a professional total hair restoration procedure. The conditioner formula with keratin, serine, and panthenol allows filling in the damage in the structure of each hair.

How to maintain hairstyle in high humidity during fall?

Salt spray is effective for maintaining hairstyles. It should be applied to clean, damp hair, then spread to the roots, and after that, you can start styling. The hairstyle will be more resistant and last longer.

To restore root volume, I would recommend using a special powder applied to the hair roots. With it, no hats are scary – just shake the roots to return the hair to the desired volume.

But after using these products, the hair becomes stiff, so special attention should be paid to washing the hair.

Are there any special recommendations for washing and drying hair? What mistakes do women most often make in hair care?

It is essential to wash your hair twice. Now, all experts recommend washing not the entire length of the hair, but only the scalp. This prevents over-drying the hair with alkaline components and does not affect the quality of washing – they become clean due to the foam and shampoo residues.

But the mask and balm should not be rubbed into the scalp but applied from the middle of the hair length. This way, we do not weigh down or overload the hair, and they stay fresh longer.

Hair should be combed from the ends to the roots. In this case, tangles do not form, and the hair is not damaged. Thin hair should be combed while holding it in your hand so that it does not tangle.

But the most serious mistakes women make are when coloring their hair. A woman sees the hair color on the box and thinks she will have the same. However, she does not consider the density of the hair, the initial color, and many other factors. Often, women over-process their hair: it is enough to use dye with one and a half percent peroxide, but a woman uses one with 9%. Therefore, when coloring, you should consult with professionals.

What about curly hair? Is the care for them different from the care for straight hair?

Curly hair should be dried with extreme caution. When blow-drying, you must use a diffuser to avoid disrupting the curl. Do not rub your head with a towel and, in no case, comb wet hair. To prevent hair from frizzing, you need to model them with a cream for forming curls. Do not straighten curls with a straightener every day – this leads to their damage and can over dry the hair.

Take control of your curls

TRESEMMÉ Silicone-free product line for curly and frizzy hair CURLS AND WAVES

Shampoo qualitatively and gently cleans hair and scalp from impurities.

• The formula with hyaluron and vitamin E moisturizes hair and reduces frizz.
• Helps to form mobile curls without weighing down.
• Does not contain silicones, parabens, and dyes.

Complement the shampoo with a conditioner after each hair wash and a mask 1-2 times a week. For styling, use a light cream from the series, which will allow you to create a fashionable image and perfectly prepare your hair for it. This is how a comprehensive approach with products from the TRESemme Curls and Waves series works. The result: beautiful and elastic curls without weighing down!

Dreadlocks, braids, curls, and Afro braiding are popular now. How do these procedures affect hair health?

Yes, now you can create truly very interesting images in different ways. And this is good – you should not be afraid of experiments. Often, people are shy to change something, locked in stereotypes. Someone has been dreaming of cutting their hair for years but is worried that it will not be beautiful. Someone wants a bright color but is afraid of what others will think. But you can experiment boldly: now it is easy to change your hairstyle and color, straighten, curl, extend, glue – anything.

By the way, wigs are back in fashion now. In the West, they are already gaining popularity. Today – one image and hair color, tomorrow – another. There are even special wigs designed to hide grown roots and add volume – they do not cover the entire head.

If we return to the topic of Afro curls, then, of course, for several months, while a woman walks with them, the hair is not washed, does not receive enough nutrition. Therefore, after the curls and dreadlocks are unbraided, the hair requires additional care. They will recover quickly enough if you choose the right remedy.

Christian Dior Spring-2023

What hairstyle trends are there now? What is in fashion? Do the preferences of Belarusian women differ from the preferences of women in the West?

If we talk about the main global trend, it is naturalness and naturalness. Now women prefer to dye their hair in natural colors, often – as close as possible to their natural ones. Sometimes it is generally difficult to understand that this is dyed hair.

Chemical perms that make hair curly are back in fashion. Now this procedure is

For more insights and trends, you can refer to Vogue, a leading authority in fashion and beauty.