Target’s Commitment to Diversity and Inclusion: A Comprehensive Approach

Target’s Commitment to Diversity and Inclusion

Target’s dedication to diversity and inclusion is evident in every aspect of the company, from the mannequins on the store floor to the CEO’s office. This commitment is not just about representation; it’s about creating an inclusive environment that reflects the diverse customer base and fostering a culture of belonging.

The Mannequin Revolution

One day, Target Senior Vice President of Apparel and Accessories Michelle Wlazlo walked into a company store with her 15-year-old daughter. Her daughter was astonished to see mannequins ranging from size 4 to size 16, a stark contrast to the unrealistic body shapes typically seen in fashion. This change is a testament to Target’s commitment to serving all customers, regardless of their shape or size.

“Our guest population is diverse,” says Wlazlo. “One way they are diverse is that they come in different shapes and sizes. So why wouldn’t we want to serve them in the best way?”

Community Engagement

Target’s Chief External Engagement Officer, Laysha Ward, plays a crucial role in developing deep relationships within local communities. Target’s affordable price points and stylish offerings appeal to a broad spectrum of shoppers, from young to old, urban to suburban, and across all genders, ethnicities, and body types.

“With more than 1,800 stores nationwide, we do business in all kinds of neighborhoods, small towns, suburbs, and big cities, and yet no two stores are exactly alike,” says Ward. “We know we can’t use a one-size-fits-all approach if we are going to be successful in serving our local guests.”

Promoting Female Leadership

Target is proud of its female leadership representation, with women making up a third of its board and leadership team, and almost half of its store managers. However, the company acknowledges there is still room for improvement.

CEO Brian Cornell has demonstrated a strong commitment to women in leadership. He co-chairs the Network for Executive Women’s Future Fund with PepsiCo’s CEO Indra Nooyi, aiming for gender parity in the retail and consumer goods industry. Cornell also serves on the board of Catalyst, a nonprofit that works with CEOs to build inclusive workplaces for women.

Target has implemented programs like the Women’s Business Council, which engages employees through mentorship and career-counseling opportunities. The company also hosts the Outer Spaces series, featuring speakers like marathon swimmer Diana Nyad and Oscar-winning actress Viola Davis, to spark conversations around leadership and innovation.

Shaping Company Culture

Target’s focus on the employee experience is equally important as its focus on the customer experience. The company’s culture is a blend of values and behaviors that deliver on its purpose and execute its strategy.

“We’re committed to maintaining a culture where differences are celebrated, where every team member in every part of the organization feels comfortable and confident in bringing their authentic self to work,” says Cornell.

Target has over a hundred employee resource groups that connect employees to one another and to the multiple constituencies that serve the company’s guest population. This inclusive culture translates to the stores and the community, creating a positive feedback loop.

For further reading on diversity and inclusion, you can visit Catalyst, a leading nonprofit organization dedicated to advancing women’s leadership opportunities.