Svetlana Shevlik: Trading Beauty Salons for Construction Site Strolls

Affectionately dubbed a ‘tank’ by her husband and colleagues—albeit a charming and graceful one—Svetlana Shevlik stands as one of the most accomplished young businesswomen in the country. For six years, she has led a major construction company, overseeing not just business negotiations and international trips, but also construction sites, contractors, and hard hats. She is the driving force behind unique residential areas like ‘New Borovaya,’ ‘Pier,’ and ‘Green Harbor.’ Despite her high heels, Svetlana is a regular presence on construction sites. Today, we set aside professional queries to delve into her personal life, exploring how this director of the A100-Development group of companies balances her career and femininity.

Balancing Femininity and Business

When asked about the fear of losing her femininity in the business world, Svetlana shares, ‘It’s not about the woman herself, but her environment. Feeling weak, protected, and tender at home helps maintain balance. At work, I am a strong leader whom people want to follow. At home, I relax and stop thinking about work. Although, if you ask my husband, he might say I never stop!’ She believes women in business have more advantages than men, leveraging both toughness and feminine wiles when necessary.

Life Beyond the Office and Construction Site

Svetlana describes herself as determined and persistent, with no obstacles too great. She lives by the mantra, ‘All limitations and impossibilities are in our minds. All desires and dreams are in our hearts.’ A perfectionist, she demands the best from herself and others, valuing professionalism and creativity. Her interests are varied, making life with her both challenging and exciting.

Passions and Hobbies

Svetlana’s passions include sports, particularly running. She is preparing for the Minsk half-marathon and a November marathon in Florence, her third 42 km race. She also dedicates time to language learning, studying English three times a week and French on Sundays with her husband. Travel is another interest, often combined with exploring residential and commercial projects for inspiration. She has visited over 25 countries, including a recent trip to Japan.

Beauty and Style

Despite her busy schedule, Svetlana makes time for beauty treatments, preferring trusted professionals over trendy salons. She values comfort and confidence in her style, often consulting stylists to save time and enhance her image. Even on construction sites, she is seen in high heels, adapting her style to her tasks. Her most expensive garment, an Alberta Ferretti evening dress, was worn once, as she prefers spending on charity or development, like online courses for her team.

Social Media Presence

Svetlana manages her Instagram account personally, using it to communicate with the world and share useful information with her followers, especially residents of her residential complexes. She uses the hashtag #romanceofconstruction to give followers a glimpse into the construction process. She encounters stereotypes about blondes in her work but focuses on her professionalism to overcome them.

Personal Branding

While she acknowledges the importance of personal branding in business, Svetlana prefers to link it with her company’s work. She believes in creating emotional connections with clients through genuine stories and interactions.

In conclusion, Svetlana Shevlik is a testament to balancing a successful career with personal interests and femininity, proving that one can thrive in a male-dominated industry without losing touch with one’s personal life and passions. For more insights into her journey, follow her on Instagram.