MTBank Unveils Cutting-Edge Phygital Office in Minsk: A Glimpse into the Future of Banking
MTBank’s Innovative Phygital Office: Redefining Banking in Minsk
MTBank has recently launched a groundbreaking phygital office in the heart of Minsk, seamlessly blending traditional banking services with cutting-edge technology. This innovative space is designed to provide customers with a convenient and modern banking experience, featuring self-service devices and interactive panels powered by generative artificial intelligence.
Exploring the Phygital Concept
The term “phygital” is a fusion of “physical” and “digital,” representing a harmonious integration of both worlds. MTBank’s phygital office embodies this concept by offering customers the opportunity to independently manage their financial needs while having access to expert assistance whenever required.
Location and Services
The flagship phygital office is situated at 3 Victory Avenue, in the center of Minsk. Its primary objective is to help customers familiarize themselves with the bank’s remote services and encourage self-reliance in utilizing banking facilities. The office caters to a wide range of clients, including those in the premium segment, providing a comprehensive suite of services for individuals.
Technological Advancements
One of the standout features of this phygital office is the interactive panels equipped with generative artificial intelligence. These panels are capable of addressing customer inquiries about the bank and its services. Additionally, the office is equipped with an electronic cashier, enabling customers to perform various transactions such as currency exchange, card transactions, and service payments.
For customers with ID cards, a dedicated ID reader is available to swiftly verify personal data within the Interbank Identification System (IIS) and unlock the full spectrum of modern banking capabilities, including the issuance of payment cards through the Moby app.
Customer-Centric Amenities
MTBank’s phygital office is designed with customer comfort in mind. It offers various amenities such as phone charging stations, a self-service coffee area, Wi-Fi access, and an interactive play zone for children. The office is also pet-friendly, allowing customers to bring their pets along while conducting banking transactions.
Dmitry Shidlovich, Chairman of the Board of MTBank, emphasized the bank’s commitment to setting trends that enhance customer convenience: “MTBank is not just keeping pace with the times; we are setting trends that make life more comfortable. Every customer is unique, and our phygital office combines the best of both digital and physical approaches to cater to their diverse needs.”
Operating Hours
The flagship phygital office operates according to the following schedule:
- Monday to Friday: 09:00 – 20:00
- Saturday: 10:00 – 16:00
- Sunday: Closed
The Prime Line office, dedicated to serving premium clients, operates from Monday to Friday, 09:00 – 18:00, with weekends off. The self-service zone, featuring an ATM and an information kiosk, is accessible 24/7.
Address: 3 Victory Avenue, Minsk
For more information, visit the official MTBank website.
