Essential Online Resources to Skyrocket Your Business Growth

In today’s digital age, entrepreneurs have an unprecedented array of resources at their fingertips to launch, sustain, and grow their ventures. The internet has made it possible to access advice and support with just a few clicks. While this list is not exhaustive, it provides a glimpse into the vast number of websites ready to meet the needs of small, medium, and large business owners.

Networking and Community

Gone are the days when teenagers were the only ones benefiting from online communities and social networks. These platforms have evolved into powerful tools for business professionals. Websites like LinkedIn allow you to connect with colleagues, pose questions to the community, and gain insights from those who have attended industry events or have experience with new product ideas. You can also post job openings and join groups to discuss relevant business issues.

Facebook offers similar features and can be particularly useful for entrepreneurs targeting a younger demographic. However, the key is not to join the largest community but the right community—one that serves your specific business niche and connects you with people whose experiences can inform your venture.

For example, Lisa Levin-Cohen, founder of Pack Happy, found tremendous value in Ned and Shell, a resource for start-ups. This site offers online content, a shared community, and weekly e-newsletters covering hot style trends. Pack Happy has seen great results from advertising on this niche website, which reaches the right audience effectively.

Your industry likely has similar opportunities. Start by visiting the online editions of trade magazines serving your niche. Engage with sites where your prospective customers hang out and share their thoughts. For tech-related businesses, platforms like SheBusiness and GirlGeeks can provide valuable insights. If you’re in the scrapbooking supplies business, communities like Creating Keepsakes and Craftster offer creative ideas and inspiring conversations.

Build Your Web Presence

Whether you sell directly from your website or not, having an online presence is crucial. Begin by securing domain names through services like Register.com, which also offers hosting and search engine optimization (SEO) services to ensure your site ranks high in search engine results. You can also advertise on large search engines such as Google AdWords and Yahoo Sponsored Search.

Creating a blog can generate buzz about your products or services. Platforms like WordPress and TypePad offer simple, free blogging tools and can meet other website needs for small businesses, such as posting videos and podcasts, publishing RSS feeds, and monitoring site traffic.

Looking to Hire

As your business grows, you’ll need human resources. Online job boards like Monster.com, HotJobs.com, and CareerBuilder.com allow you to search resumes and post job openings. For small businesses, platforms like Elance.com, Guru.com, and Rentacoder.com offer access to freelancers and project-based contractors. These sites operate like marketplaces where freelancers bid on projects, and companies review their rates, experience, and portfolios.

Craigslist remains a popular job board due to its affordability and wide reach. It’s also useful for finding office space and furnishings.

E-commerce

Selling directly to consumers is easier than ever with e-commerce platforms. Websites like Amazon.com and eBay allow retailers to establish storefronts using their shopping engines and back-end technology. If you build your own e-commerce site, consider hosted shopping cart services from providers like GoECart.com, Securenetshop.com, and GoMerchant.com. These services can also handle credit card processing.

Inspiration and Support

Sometimes, all an entrepreneur needs is a sympathetic ear and some support. Numerous organizations offer advice, resources, and online communities. Government agencies like the Small Business Association, SCORE, the IRS, and your local Chamber of Commerce provide valuable information. General business trade groups like America’s Small Business Development Center Network and the Center for Women’s Business Research also offer support.

Additionally, there are likely websites dedicated to your specific geographic region and industry, providing tailored support and resources.