Belarus Fashion Tech Hub: The Future of Digital and Sustainable Fashion

Get ready for the Belarus Fashion Tech Hub online forum, kicking off on January 14th. This exciting event will bring together industry leaders from the global fashion and high-tech sectors to discuss the latest trends in digital and sustainable fashion. Additionally, the forum will showcase innovative fashion startups hailing from Belarus.

The Intersection of Design and Technology in Modern Fashion

In today’s fashion landscape, design and technology go hand in hand. As the world buzzes with discussions about the metaverse, IT projects are re-evaluating their approach to this new digital frontier. Meanwhile, designers are increasingly focusing on creating digital fashion collections. It’s important to note that this doesn’t mean replacing physical reality with a digital one, but rather combining the two to offer a unique fashion experience.

Essentially, nothing much changes: designer clothing collections can exist both physically in stores and digitally. The key is to give customers a choice!

If a fashion brand’s customer needs a stunning outfit for a media publication, they don’t necessarily have to purchase a dress and rent a photo studio. Instead, they can simply acquire a digital outfit from their favorite designer! However, if the customer is attending a party or an important event, they will naturally require a real, perfectly crafted garment. But even then, the focus should be on responsible production.

Online Format Enhances the Experience

The Fashion Tech Hub forum will unite speakers from various countries, who will share insights on digital processes that improve the operations of fashion brands and create complementary products essential for creative entrepreneurs. They will also discuss interesting mobile applications that customers can use!

Despite being an online event, the forum will not compromise on quality. This is made possible thanks to the new HUAWEI MateBook D 15 laptop, equipped with a 10th generation Intel Core i5 processor.

With its help, we will organize video communication with guests from different countries.

This model offers a new visual experience and ensures higher performance and speed in task execution. The HUAWEI MateBook D 15 demonstrates exceptional performance in video broadcasts for creative and business meetings.

Meet the Speakers

The conference will welcome a diverse range of guests, including:

Konstantin Popov (CAPPASITY)
Dmitry Kudrevich (KASPERSKY)
Kim Sanzhiev (Get Outfit)
Kirill Sidorchuk (OYPER)
Irina Kushnerevich (TRENDSITE)
Pushiya Chatfield (BLANC FASHION)
Kazbek Bektursunov (PROOF OF LOVE)
YOONA.AI
Elena Van Kharitonova
Natasha Binar (Greenstyle Munich)
Anna-Maria Guarino (EMODA)
Umberto Letieri (Lea Print)
Beatrice Fernquist (We aRe SpinDye)

Among others.

At the end of the day, there will be a presentation of startups created in Belarus and ready to cooperate in the field of fashion: CAER SIDI, SECOND LIFE, CCover, digital bracelets for developing awareness Cuelly, META Academy @3d_meta_academy, and others. The theme of sustainability will be the leitmotif of the forum, because even for the digital environment, the rational use of natural resources, human social comfort, and care for the world around us are of great importance.

Partners and Supporters

The event organizer, Yanina Goncharova, Chairman of the public association “Belarus Fashion Council,” has invited colleagues from the Germany Fashion Council, Sweden Fashion Council, as well as the Italy-Belarus Chamber of Commerce and Industry to participate.

The event partner, KASPERSKY, provides not only business security but also security for everyday needs, such as mobile devices, websites, and digital television.

The gloTM brand is known to the fashion audience for its innovative approach – the introduction of induction heating technology. Moreover, only one button is needed to control the device. glo™ hyper+ is created for those who love style and bright sensations, and the color variety of gloTM will complement any, even the most exquisite image.

Watch us online on voka.tv, as well as on the website www.bfw.by on January 14, 2022. The broadcast starts at 11:00.