A1 and National Football Stadium Launch New Season of 'In Rhythm with A1: Minutes of Good' Initiative

A1 and National Football Stadium Launch New Season of ‘In Rhythm with A1: Minutes of Good’ Initiative

On August 11, the National Football Stadium hosted an unusual launch of the sports and charity initiative “In Rhythm with A1: Minutes of Good.” Instead of a traditional press conference for the media and bloggers, an energetic cycling training session took place. Participants were the first to experience the main idea of the project: every minute spent in motion turns into help for children.

About the Initiative

“In Rhythm with A1: Minutes of Good” is an inspiring format where physical activity becomes a way to do good and help children. As a result of the sports and charity initiative, A1 will provide sponsorship assistance to the Belarusian Children’s Fund. The funds will be directed to programs that help children in difficult life situations.

Participation Details

Anyone can participate in the initiative, regardless of age, fitness level, or place of residence. From August 12 to 23, you can join the project online. To do this, you need to:

Register on the platform dabro.a1.by.
Familiarize yourself with the participation rules.
Choose your favorite type of activity (running, yoga, fitness, walking, dancing, etc.).
Record your workout time in any fitness tracker.
Upload a screenshot of your result to your personal account on dabro.a1.by.

Goals and Rewards

Every minute of activity will be counted in the total score of “minutes of good” and will bring participants closer to the common goal of collecting 1,000,000 minutes of good for the sake of helping children. The 50 most active participants who accumulate the most minutes of physical activity will be rewarded with gifts from the initiative’s partner, the HONOR brand, and will receive HONOR Band 9 fitness bracelets.

Support and Impact

“This initiative unites people not only in movement but also in understanding that everyone can help. It is important for the children receiving the help to know that specific actions are being taken for them. This is an informal, warm form of support where movement becomes the language of participation. It is especially pleasing that the launch took place in such an active and energetic format and that our media and bloggers supported it. This enhances the effect of involvement and shows how important it is to talk about good deeds through personal example,” noted Ludmila Kondrashova, Chairman of the Belarusian Children’s Fund.

Grand Finale

The initiative will culminate in a major sporting event at the National Football Stadium, which will be transformed into a space of good, healthy lifestyle, sports, and a bright family holiday for one day. Participants can look forward to master classes, workouts, challenges, and interactive locations in more than 20 sports. All minutes spent by participants at sports locations will be counted in real-time using QR codes from the initiative’s personal account.

Words from the Stadium Director

“For the National Football Stadium and personally for me, it is a great honor to be part of the ‘In Rhythm with A1: Minutes of Good’ initiative. This is not just a sporting event, but a movement with a deep meaning that unites people for good deeds. We believe that sport is a force that inspires and helps. And it is especially important that the collected minutes of activity turn into real help for children in difficult life situations. Our stadium is open not only for sports but also for good deeds, and we invite everyone to move in one rhythm — in the rhythm of good,” emphasized Alexander But-Gusaim, Director of the National Football Stadium.

Corporate Social Responsibility

“In Rhythm with A1” is part of A1’s long-term approach to sustainable development and social responsibility. The initiative is implemented within the framework of A1’s ESG strategy, which includes support for charitable, inclusive, and educational programs. The format provides for the participation of people with disabilities and those for whom physical activity is a way to overcome barriers.

For more detailed information about the initiative, visit the platform dabro.a1.by. Exercise at your own pace — do good in the rhythm of A1.