Victoria Beckham Makes Silver Eyeliner a Must-Have for Women Over 50
Victoria Beckham’s Iconic Beauty Line Expands
Victoria Beckham, renowned for her impeccable style, has made significant strides in the beauty industry with her high-end makeup brand. Her products have garnered worldwide acclaim, with the ‘Satin Kajal Liner’ being a standout, selling every thirty seconds according to London’s prestigious Harrods department store.
The Power of Silver: A New Addition
Victoria Beckham recently announced an exciting new addition to her iconic liner collection: a stunning silver shade. Taking to Instagram, she unveiled the metallic hue with a captivating display, describing it as “THE POWER OF SILVER. Introducing Silver Glaze, a chrome silver inspired by fine jewellery with sparkle you’ll notice from across the room.”
The Satin Kajal Jewel Liner collection is celebrated for its creamy, waterproof, and long-wear formula, delivering opulent color with a refined, gem-like finish. This new silver addition is no exception, promising to be a brilliant enhancement to any makeup routine.
Silver Eyeshadow: A Y2K Trend Revival
The Y2K trend continues to influence modern fashion and beauty, with silver eyeshadow being a staple from that era. Jo Martin, an international makeup artist for Paul & Joe, explains, “Silver eyeshadow was a staple from the Y2K era. The difference between today’s makeup and that of the 2000s is an improvement in the formulation of glittery and shimmery powder shadows.”
Martin recalls past makeup mishaps, stating, “I remember as a teenager applying a frosty powder with big pieces of glitter that would fall all over my face. Now, the powders are softer, more metallic washes that blend beautifully over the lids.”
How to Wear Silver Shadow in Your 50s
Wearing silver eyeshadow can be intimidating, but it shouldn’t be. Martin offers valuable tips: “Silver is actually really easy to wear. My top tips would be to make sure you prep your lids with an eyeshadow base or concealer and powder, as the softness of the silver powders means they will crease more than your usual eyeshadow.”
To make silver eyeshadow work, Martin recommends keeping the rest of your makeup simple. “Keep lips and cheeks more neutral and use brown or grey liners and mascaras as black is very harsh against a light silver base,” she advises.
Avoid overblending the shadow, as it can dull its shine. “Overblending the shadow can dull its shine, so keep a light hand and only blend what’s needed. One swipe with a fingertip is the best application,” Martin suggests.
Choosing the Right Silver Eyeshadow
When selecting a silver eyeshadow, consider the following pointers from Jo Martin: “Light, icy blue tones look great as a sheer wash over the lid. More grey, silver tones work best on all skin types. Pewter silver tones work best on darker skin tones.”
Victoria Beckham’s new silver liner is a fantastic nod to the trend, offering a pen-like format for easy application. “Silver liner like Victoria’s is a really easy way to add a pop of color without it being too much. Take a deeper silver powder or pencil and run over the top lash line, then gently smudge it out. Take it halfway along the bottom lash line from the middle to the outer corner,” Martin reveals.
For more information on Victoria Beckham’s beauty line, visit her official website here.
