Hailey Bieber Takes Rhode Beauty Global: A New Era in Skincare

Hailey Bieber, the visionary founder of Rhode, has set the beauty world abuzz with the announcement of her brand’s international expansion. The beloved skincare line is making its way to Australia and New Zealand, marking a pivotal moment in the company’s journey.

Instagram Announcement Sparks Excitement

On January 8, Hailey took to Instagram to share the thrilling news with her devoted followers. She posted a captivating black-and-white promotional image, accompanied by a caption that read, “Hi Australia + New Zealand. The world of Rhode is on the way. We’re so happy to announce that our lineup of curated everyday essentials is coming to Australia and New Zealand very soon.”

Mark Your Calendars: Launch Details

The highly-anticipated launch is scheduled for February 12th at 6 am AEDT, with the complete collection available on rhodeskin.com. In an exciting partnership, Rhode will team up exclusively with Mecca Beauty in Australia and New Zealand. Beauty enthusiasts can indulge in Rhode products online and at Mecca’s prestigious Bourke Street and George Street flagship locations starting February 12th, with most stores stocking the line by February 13th.

Expanding the Rhode Community Worldwide

Hailey expressed her enthusiasm about growing the Rhode community globally, stating, “It’s been such a treat to grow our community around the globe and bring Rhode into the daily routines of so many people. Thank you for all your continued love and support—we have so much more to look forward to together.”

Minimalist Aesthetic Meets Hero Products

The launch will introduce Rhode’s signature minimalist aesthetic to local beauty shelves, featuring sleek grey fixtures and a meticulously curated assortment of skincare and makeup products. Shoppers can look forward to discovering hero products like the viral Peptide Lip Treatment, as well as barrier-supporting moisturizers, serums, and hybrid blush formulas.

Teasing New Launches: What’s Next for Rhode?

Hailey has been teasing new launches for Rhode since the beginning of the year. In a recent Instagram carousel, she hinted at supersized editions of the cult Peptide Lip Treatment, fresh shades and finishes, a brand-new contour stick, and a rich, peptide-packed treatment designed to target the skin barrier.

Hailey’s Family Home in Los Angeles

Despite her busy schedule, Hailey and her husband, Justin Bieber, have a stunning family home in Los Angeles. The couple purchased their primary residence in Beverly Park for $25.8 million in 2020. The luxurious property boasts 11,145 square feet on 2.5 acres and features seven bedrooms, ten bathrooms, and a sprawling suite with a chrome tub beneath a crystal chandelier.

Rhode’s Billion-Dollar Success Story

Rhode’s success has been nothing short of extraordinary. In May of last year, the company was acquired by e.l.f. Beauty for an impressive $1 billion, just three years after Hailey debuted the brand. Rhode made its North America debut at Sephora in September, achieving record-breaking sales of over $10 million within the first 48 hours.

Despite the acquisition, Hailey continues to serve as the chief creative officer of Rhode. She has shared her plans for her billion-dollar fortune, stating, “I want to preserve that for my son’s future. It’s an amount of money that I have not dealt with before, so I just want to be smart with it.”

Rhode’s international expansion to Australia and New Zealand
Launch date: February 12th at 6 am AEDT
Exclusive partnership with Mecca Beauty
Hero products: Peptide Lip Treatment, moisturizers, serums, and hybrid blush formulas
Hailey’s hints at new launches: supersized Peptide Lip Treatment, new shades, contour stick, and peptide-packed treatment
Rhode’s acquisition by e.l.f. Beauty for $1 billion
Record-breaking sales of over $10 million within the first 48 hours at Sephora