Anastasiia Tsybuliak: Pioneering Sustainability and Organic Business in Ukraine

In the midst of challenging times, Vogue Ukraine’s latest issue highlights the inspiring journey of Anastasiia Tsybuliak, a 40-year-old eco-activist and doctor of economic sciences. Her story is a testament to balancing an eco-conscious life while making significant strides in the organic business sector.

The Evolution of Organic Products in Ukraine

Glossary, the brainchild of Anastasiia Tsybuliak, has been a pioneer in the organic products market in Ukraine for over 15 years. Tsybuliak has witnessed firsthand the evolution of organic products in the country, noting her personal impact on this positive trend. In 2009, organic products were considered a luxury, but today, they are an integral part of everyday life.

Organic products are now readily available in supermarkets and pharmacies, reflecting a growing awareness of sustainable development among consumers. Tsybuliak emphasizes the importance of mandatory certifications such as ECOCERT, BDIH, and ICEA, which ensure the safety of products for the environment throughout their lifecycle.

A Personal Connection to Organic Living

Tsybuliak’s journey with organic products began in her childhood, inspired by her mother’s emphasis on healthy eating. Her experiences in the UK further fueled her passion for organic living, leading her to establish her own business in Ukraine. This personal connection has been a driving force behind her successful career.

From a Small Store to a Multi-Brand Online Platform

Glossary’s transformation from a small store in central Kyiv to a multi-brand online platform is a testament to Tsybuliak’s vision and dedication. The company’s focus on digital trade, even before the war, helped optimize costs and expand its reach. Today, Glossary is the largest importer of organic goods in Ukraine, featuring both international brands and domestic producers like Organic Milk, Terra Biona, and DevoHome.

Supporting Environmental Projects and Local Producers

Tsybuliak’s commitment to sustainability extends beyond her business. She founded the Glossary Eco Foundation to promote environmental awareness among children. The Ukrainian Origin program, another initiative, supports Ukrainian farmers in getting their products onto the shelves of major retail chains. Tsybuliak actively advocates for local producers and is deeply familiar with organic farms in Ukraine.

Among Glossary’s satellite projects are programs for greening public spaces and the Farms for City Children initiative, which educates urban children about the origins of their food. Although ecotourism projects have been paused due to the war, Tsybuliak’s dedication to environmental causes remains unwavering.

Balancing Education and Work

Tsybuliak’s academic achievements are as impressive as her professional accomplishments. She holds a candidate degree in political sciences and a doctorate in economics. She also completed a mini-MBA program at the London School of Business and Finance and participated in business training at Ernst & Young. Her proficiency in four foreign languages and her contributions to economic and political publications further highlight her academic prowess.

Now, at 40, Tsybuliak collaborates with international universities, including Stanford and the University of Helsinki, to develop programs aimed at reducing the environmental impact of war on Ukraine.

Making a Difference Through Small Steps

Tsybuliak believes that everyone can contribute to improving the world and their own health through small steps. She advocates for switching to organic toothpaste, choosing natural deodorant, and using bamboo alternatives for paper towels and toilet paper. For women, she recommends using organic feminine hygiene products.

As she prepares to become a mother for the third time, Tsybuliak’s optimism and dedication to her work and family are evident. She takes magnesium for good sleep, vitamin B3 for healthy skin, and prenatal vitamins. Her belief in the power of small steps to make the world a better place is truly inspiring.

This article first appeared on Vogue.Ua