The Aesthetics of Taste: How Fashion and Ice Cream Shape Our Perception of Beauty

We often don’t realize that we wear clothes designed by stylists and describe colors with confectionery terms like “chocolate” or “peach.” Even the emotions we feel from a new outfit or a scoop of ice cream are similar! We’ve identified five common traits shared by fashion and ice cream, and we’ll also delve into the history of this beloved dessert and the trendiest looks for spring-summer 2025.

Status

In 1671, during a banquet at Windsor Castle celebrating St. George’s Day, the main attraction was an exotic delicacy—ice cream. Only the guests of King Charles II could taste it, while others considered it an honor just to see it. The history of ice cream spans about 5,000 years, and for most of that time, it was reserved for kings and the elite. Alexander the Great, Nero, Napoleon, and Chinese emperors were among its distinguished fans.

But it wasn’t just ice cream that signified high status. Clothing also played a crucial role in indicating one’s position in society. Food and fashion have always subtly but unmistakably signaled a person’s status. This hasn’t changed; during the heyday of dandyism, the concept of “lifestyle” emerged, with food and fashion at its core.

Diversity

For centuries, the recipe for ice cream was a closely guarded secret, and there was no single recipe. The Chinese mixed snow, rice, and fruit, while the Persians combined ice and fruit juice. Milk-based ice cream, or plombir, appeared in 19th-century France. The variety of ice cream flavors and types grew constantly, with each chef striving to create something unique. Frenchman Procopio dei Coltelli opened the first ice cream café in Paris, offering up to eighty flavors. This café still exists today.

Fashion, too, has always been diverse. Even when clothing was scarce, there was variety. Every bride, even the poorest peasant, added her personal touch to her attire, often through embroidery.

Color

Every year, the Pantone Color Institute announces the color of the year. We’ve become so accustomed to describing clothing colors with food-inspired adjectives like “chocolate,” “carrot,” “caramel,” and “lemon.” The main color for 2025 is Mocha Mousse, a shade of chocolate. It’s no surprise that chocolate ice cream remains one of the most popular flavors.

The choice of Mocha Mousse indicates a trend towards naturalness and harmony with nature. To create a fashionable look, pair the color of the year with shades from a “natural” color palette. Combinations with blue are particularly striking. Moreover, blue, specifically “twilight blue,” has been named the main color of 2025 by the trend bureau World Global Style Network (WGST).

Inspiration

The main goal of “Magnat” ice cream is to inspire pleasure seekers to overcome the fear of judgment and experience new, unforgettable tastes. The “Magnat” ice cream flavors are perfect for this! The lineup includes both classic options for tradition lovers and unique combinations for adventurous foodies.

Fashion and Ice Cream: A Shared History

Both fashion and ice cream have evolved significantly over the years. Classic suits, trousers, and strict skirts have always added status to their wearers, and this spring, they are back in vogue. The fashion shows for spring-summer 2025 have prominently featured suits, both classic and relaxed. The fabric must be of the highest quality.

The aesthetic pleasure derived from the appearance of elegantly dressed people is closely linked to the enjoyment of exquisite food. Fashion shows today are invariably accompanied by refreshments. In the past, no ball or social evening was complete without exquisite treats, with ice cream often playing a starring role.

The fashion for spring and summer 2025 is filled with lightness, positivity, and femininity, without losing strength. In other words, everything is in style: romance and gothic, Victorian-era voluminous skirts and casual tank tops, asymmetrical cuts, airiness, transparency, and classic strict suits.

Today, there are over 850 types of ice cream and approximately as many ice cream-based drinks. In addition to familiar flavors, there are more exotic options. Salted caramel or raspberry with basil have become popular. In European restaurants with author cuisine, you can find ice cream with ham, bacon, greens, cheese, or egg.

Chocolate-covered ice cream appeared over a century ago. A boy couldn’t decide between ice cream and a chocolate bar. Christian Nelson, the owner of an ice cream shop, noticed this and wanted to combine the two treats. He soon patented the ice cream bar. The name came almost as a joke: it was initially called an “Eskimo pie” because Eskimo pies are cold.

For more information on the history of ice cream, you can visit the International Dairy Foods Association.